National Experience Content InitiativeTourism Australia hosted a $12 million content project in a national effort to support local tourism operators to relaunch their offerings to domestic and international markets as part of the COVID-19 economic recovery plan.
Covet was appointed by Prime Perspectives to deliver content productions for East Coast Tasmania tourism operators, as far north as Pyengana and as far south as Port Arthur. Our crew was warmly welcomed into the diverse communities across the coast. We coached each tour operator to become more confident to actively promote their offering through careful research and rapport building, preparation of storyboards and run sheets, voiceover training and talent direction. Each participating tour operator received a 60sec produced video, 40 high quality images and 10 minutes of b-roll footage to enhance their marketing library. Tourism Australia, Tourism Tasmania and peak bodies can also sample from this content library hosted by Tourism Australia.
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