Connecting members through clever communicationsCovet came on board to the Tasmanian Hemp Association's team to improve how the association communicated with its membership base. The fix was straight-forward for this no-nonsense farming community. An easy-to-navigate member eNewsletter was developed to inform, educate and engage members on the industry's latest updates. Distributed monthly, we kept news updates interesting and punchy, with copies available on the website for download.
The newsletter included industry trends, association updates on events and professional development opportunities, member profiles and research grant news. Open rates were well above industry average for this eDM (electronic direct mail) and reports were offered to the Executive Team to understand which members were engaged, and which to contact via other methods (because, hey, checking emails is not everyone's strong suit). Covet also facilitated a much needed website update through the ever capable Wills Design Space.
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