The Tasmanian Food Co.

The Taste of Tasmania x Nichols Poultry: a joint 30th birthday partnership 

The Taste of Tasmania and Nichols Poultry cooked up a storm in 2018 as they both celebrated 30 year anniversaries. It made perfect sense to collaborate at the Taste of Tasmania foodie mecca which runs each year in the glory of Hobart's wharf over the Christmas - New Year break. 

The Taste of Tasmania was originally hosted to welcome Sydney to Hobart Yacht Race crew as they crossed the finish line and moored at Constitution Dock. Now, it is a week-long celebration for locals and visitors alike, with a vast array of food and booze stalls to satisfy all palates, and music for the ears galore with back-to-back bands and a NYE party complete with fireworks. 

Covet negotiated an exclusive supplier sponsorship on behalf of The Tasmanian Food Co. to celebrate Nichols Poultry's 30th anniversary alongside the Taste of Tasmania in what was widely accepted as a successful partnership. Nichols supplied chicken to all savoury stallholders with chicken on the menu, offering exclusively competitive pricing during the holiday season. Nichols Ethical Free Range brand was featured in live cooking demonstration events, receiving leveraged media coverage and social media support throughout the partnership. 

As part of the partnership, The Tasmanian Food Co. hosted a Fromagerie stall at the entrance of the food festival, offering popular taste plates, cheese platters, paired wine and cheese or beer and cheese tasting flights and the ever-popular ice cream selections featuring The Tasmanian Food Co.'s new range of Tasmanian native flavours: Pepperberry, Lemon Myrtle, Leatherwood and Wattleseed. 

The curation of this partnership delivered important brand exposure and community engagement to the public, and strengthened direct sales networks to Tasmanian-based food operators. Covet is both strategic, and practical. Freya rolled up her sleeves and drove the delivery of the event program including direct sales liaison with stallholders, cooking demo coordination, media advisor, The Tasmanian Food Co, Fromagerie menu design, stall rostering and supervision (including ice cream scoop service to the public).  

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