SUSTOMi

Creating order for marketing communications

SUSTOMi's tagline says it all; Life freshly sorted. The brand exists to lead the way in environmentally friendly solutions in the home (especially the kitchen) to keep the world cleaner and greener, and your mind clearer. From beeswax wraps (no more cling wrap) to convenient eco shopping bags, the queens at SUSTOMi really do have you sorted for living the low waste dream. 

Covet was approached to help SUSTOMi get their back of house marketing routines into tip-top shape. They wanted their business philosophy to run through everything they did, including how they organised marketing communications. Covet ran an audit of SUSTOMi's current set-ups and produced a marketing plan to help assess what was working, what could change, and how. 

The results?

• A marketing calendar each of the team can see and edit - full transparency so everyone can "get with the program." No grey areas or knowledge gaps. 
• A social media content planner to ensure frequency goals are hit, and economising on time. Set that content ahead of time!
• Partnerships development: securing podcast talent, community partnerships, business-to-business collaborations
• Public relations support - monthly national media releases to raise SUSTOMi's profile as a sustainability thought leader. 
• Sales lead generation - making first contact with new potential networks to grow SUSTOMi's sales leads. 

​
All this during COVID-19, 2020. To her credit, SUSTOMi's director, Bronwyn, kept with the program to ensure her business came out of COVID more organised and prepared for success that this time last year. As the start-up enters its 7th year of trade, it has launched personalised beeswax wraps just in time for Christmas deliveries.

Covet loves SUSTOMi's commitment to thriving rather than merely surviving in the face of a pandemic. 

Visit sustomi