BurnTheory Moonah Studio Launch

BurnTheory is a female-focused boutique gym based in Hobart. Specialising in barre and boxing, this gym is fun and versatile. Covet is a natural advocate for this gym, given Freya has been a member for the last three years. 

BurnTheory approached Covet to assist with launching their second gym to market. We conducted a briefing and scoping session, met the committee and hit the ground running with an overarching communications plan, complete with teaser content and new member trial offers. 

Covet managed all the pre-event and event day logistics for both the Launch Day "Come & Try" sessions which sold out its 200 tickets, and the VIP member party. 

A big win for this campaign was securing the Minister of Small Business, Minister for Women and Minister for Sport & recreation, Jane Howlett MLC to officially endorse the opening of BurnTheory's Moonah studio.