 Working at Nyrstar Hobart: brand & recruitment campaignCovet was approached to help bring a vision to life for Hobart-based zinc processing manufacturer, Nyrstar. Working alongside Nyrstar's Stakeholder Principal, Covet stepped Nyrstar through the creative process, developing a concept and scripts for engaging videos featuring Nyrstar staff; adding a personal touch to their recruitment theme. Careful key message development was centric to communicating Nyrstar Hobart's commitment to diversity and inclusion in the workplace. Covet partnered with Prime Perspectives for filming, photography and edits. Covet interviewed each of the 14 staff involved in filming, following the storylines of three staff members from interview to on site fieldwork. The campaign was launched in September 2020 to meet new recruitment needs for graduates and apprentices. 
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